How to Slide Out of DMs with an ROI

Let's go through two examples:

B2C Rob and B2B Carol

B2C Rob = Not Worth It

Leads: ¢.03/lead * 3,000 = $90

Software(s): $200/mo

SDR Labor: $4K/mo (If no SDR, founder labor rate)

Total Monthly Expenses = $4,290

3,000 Leads/month

3%+ (if you're doing it right) Conversion to Call/Trial = 90 Calls/trials Booked

20% Close rate/conversion rate = 18 sign ups

Sign-up MRR = $10/mo = Revenue per 3000 Leads = $180/mo

ROI = -23X

Ouch

B2B Carol = Totally Worth It

Leads: ¢.03/lead * 3,000 = $90

Software(s): $200/mo

SDR Labor: $4K/mo (If no SDR, founder labor rate)

Total Monthly Expenses = $4,290

3,000 Leads/month

3%+ (if you're doing it right) Conversion to Call = 90 Calls Booked

20% Close rate = 18 Deals

Deal Size $15,000 = Revenue per 3000 Leads = $270,000

ROI = 62X